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Thursday, October 8, 2026
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The Video Platform Offers Users Control to Reduce AI-Generated Media in Their Feeds

Users will soon have a fresh option that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service disclosed that it presently contains in excess of 1 billion AI videos.

Testing and Rollout

The new functionality is being tested over the coming weeks before a global launch. This shift coincides with a increase in content created by AI, spurred by new content generation software.

AI Proliferation Online

Recent reports that nearly one in 10 of the most rapidly expanding content creators on a popular video site primarily display content made by AI. A significant portion of this material is classified as low-quality AI content, a label for substandard, factory-style content that is often illogical or bizarre.

Based on user feedback that many people like content produced via AI tools, ranging from digital art to educational videos, and we want to provide users the power to see more or less of that, depending on their own preferences,” said a spokesperson.

Volume and Proportions

The service shared that there are currently 1.3 billion videos on its app labeled as AI-generated. Collectively, in excess of 100 million videos are submitted to the platform every day, making clips made by AI a limited part of its overall inventory.

User Control Features

Users will be capable of decrease or raise the level of AI content they view by opening the topic control setting in the platform and choosing AI-made media. Further subjects that can already be modified under the setting cover current affairs, clothing, cosmetics, and movement.

Content Labeling and Policies

TikTok’s policies require content makers to tag “realistic” artificially created content, and it prohibits dangerous fake videos of public figures or crisis events. Any believable artificial content that is unmarked can be taken down under its community policies.

Additionally, the service will from now on attach an artificially created watermark to content made using its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This step is aimed to stop users from seeking to bypass the tagging system.

AI Literacy Programs

The company is additionally establishing a $2m AI literacy fund for professionals and institutions to develop informative material about using AI responsibly. This program will assist educational bodies specializing in training computer science.

Moderation Strategy

The video-sharing app has justified its moderation strategy, amid discussion over plans to cut jobs for hundreds of review team members in Britain. The company is expected to eliminate hundreds of positions in its user protection department in London, with labor groups and digital protection specialists voicing alarm that humans are being replaced by automated systems.

A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can shield workers by removing the most distressing content ahead of it is viewed by humans. The platform stated a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to the use of its AI tools.

We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
The writer

Joe Boone

A cybersecurity consultant with 12 years of experience in threat intelligence and network security architecture.

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